Iowa track and field athlete turns innovation into pacing technology business

April 8, 2026 - 10:14

For University of Iowa sophomore Carson Lane, the rhythm of the track has sparked a venture beyond the finish line. The mid-distance runner is channeling his athletic experience into a new business aimed at making advanced pacing technology accessible to all.

While juggling a demanding schedule of academics and training with the Iowa men's track and field team, Lane founded Stridelane. The startup focuses on developing affordable, user-friendly tools to help runners optimize their performance. His flagship innovation utilizes a simple yet effective LED lighting system to provide real-time pace guidance.

The concept was born directly from Lane's own needs as a collegiate athlete. He identified a gap in the market for pacing aids that were both effective and financially within reach for most runners, not just elite professionals. His device projects visual cues, allowing athletes to maintain a consistent, goal-oriented speed during workouts or races without constantly checking a watch.

Lane's endeavor demonstrates how practical solutions can emerge from personal passion. He is now navigating the dual challenges of entrepreneurship and NCAA athletics, proving that the drive cultivated on the track can fuel innovation off it. His work represents a growing trend of student-athletes applying their unique perspectives to solve problems and create new products for the sporting community.