Will the Renewed Partnership Transform New Oriental Education's E-Commerce Strategy?

August 23, 2025 - 22:45

On August 22, 2025, East Buy Holding Limited revealed the renewal of its framework agreement with New Oriental Education & Technology Group, extending their supply arrangements for private label goods and livestreaming e-commerce products until May 31, 2026. This renewal comes with updated annual transaction limits, signaling a strategic move to enhance collaboration between the two companies.

The renewed agreement underscores a projected increase in demand and a broader range of products, reflecting both companies' commitment to adapting to market trends. The partnership aims to leverage competitive, market-based pricing, which could potentially reshape the e-commerce landscape for New Oriental.

As the education sector increasingly intersects with e-commerce, this collaboration may provide New Oriental with the tools necessary to expand its reach and enhance its offerings. Stakeholders will be keenly observing how this renewed agreement influences New Oriental's e-commerce narrative and overall business strategy in the coming years.